DANA BRUINGTON

Nike Girls of the Game

There are many amazing stories on how sports affects young athletes’ everyday lives that are overlooked. For this project we wanted to unearth some of those in the East LA community.

We focused on Dalia, Janeth and Hailey and their ability to defy expectations, flip old narratives and feel how sports has given them the focus and the drive to not only dream of great things, but, to make them come true. We’ll feel the sweat, the aches, the triumphs through sport, friends, being Latina and playing sports and the community that helped create the person each of them are today - through the lens of sport. 

ROLE: Creative Director, Creative Producer 

Formats:
IG / IGTV / YouTube / Twitter / OOH / Retail / JumboTron

ABOUT

At Advertising Week New York, we teamed up with Google Ads Marketing to make AI feel less intimidating—and a lot more exciting—for marketers.

The Google AI Pit Stop was an interactive, high-energy experience with an AI-powered racing game, hands-on demos, and even 3D-printed cars showing off real case studies. Visitors could hop into a race simulator, explore how AI drives smarter media strategies, and even earn their own “AI driver’s license” connected to Google’s tools.

ROLE

Creative Oversite + Leadership + Team Design

NIKE VIDCON

THE ASK: This year, Nike set up a three day Sport Court experience at VidCon to encourage kids to move more. We were tasked with capturing the event and creating a Nike @ Vidcon presence on their social channels in real time, or as close as we could get.

WHAT WE CREATED: Participants at VidCon live on social, so let’s meet them there. We captured content throughout the day for all three days, created and pushed out content throughout the day. We did a preheat across all channels, and captured and created IG Stories, IG Posts and YouTube Videos to be pushed out during the event. While we prepped for the event by creating storyboards and graphics packages before hand, we filmed, edited and posted day of, putting out five video stories a day, and several IG Posts per day.

Role: Creative Director, Creative Producer 

Formats:
IG / IG Stories / YouTube / Twitter

FUN STATS:

111 Million Organic Reach
3rd most talked about brand at VidCon
Creators made 100+ posts

F8 Facebook Developers Conference: I was the day to day lead creative and I oversaw the look and feel and helped produce all assets for F8 2018 across all platforms. It was one of my favorite projects ever. Working on an event really used and stretched all of my years of working in this industry, from creating brand films, websites, to digital ad campaigns, to large graphics filled spaces, to creating a mood with sound and color.

So special to work with the small FB team as well as our many production partners, Amplify, Buck, Squeak E Clean, FnTech and FGPG. Would love to work on more events!

Role: Client side Creative Lead

Formats:
Events Space Look and Feel, both motion and still / Graphics and Motion and Film for Keynote Speakers / Digital Ad campaigns / Event Audio Dev / OOH / Brand Films / Website / Mobile App

ABOUT
Attracting the beauty community  in a whole new way, we introduced a bakery-meets-makeup shop, inspiring self-expression and exploration into what makes Too Faced
so sweet.

Guests found iconic Too Faced products tastefully sprinkled among cookies and rosettes, showcasing the makeup in a unique setting. The pop up was set up across from the physical retail store for cross-promotion and sales opportunities.

ROLE
Leadership + Team Design + Creative Oversite

AWARD
EVENT MARKETER AWARD WINNER
Best Retail Environment

ABOUT
This was the first year TikToc was the main sponsor over YouTube, so we pitched an experience that wasn’t on the grounds of VidCon, but, just outside. Introducing the first-ever YouTube Shorts Drive-Thru ride, including a menu with 18 custom Creator snacks, for over 17,000 fans at VidCon.

Over three days, fans took a creator filled ride on one of 13 bespoke golf carts through the take-out experience. We brought fans closer to their idols with surprises from YouTube Shorts creators, musical performances, and a 40-foot Mr. Beast gumball machine.

ROLE
Leadership + Team Design + Creative Oversite

AWARD
CHIEF MARKETER PRO AWARD
Best Use of Experiential

Just Do it, Nike Women's LA Coaching Summit

As part of a larger initiative of getting more kids into sports, the Nike Womens Coaching summit was created to provide young women across LA with mentors to get them excited about sport. These IG post videos and IG stories highlight two of the coaches and were used as part of a social media push to get help get both kids and potential coaches to sign up to participate. 

Role: Creative Director, Writer, Creative Producer

Formats:
IG / IGTV / YouTube / Twitter

Facebook wanted to create a campaign to build awareness for its overall brand ethos that it is truly a place for all to be heard. All of the content was sourced, user generated, found on the platform. I managed and over saw the design and production. I had two designers and four production artists. The campaign was in 6 major cites in the UK. 

Role: Creative Lead and Creative Producer

Formats:
OOH Print and Digital

ABOUT
Photo and Video content introducing a new line of vintage inspired looks for Nike’s Retro Summer 2019 launch for social channels. 

ROLE
Creative Director

NIKE JOYRIDE AR EXPERIENCE

THE ASK: The Joyride running shoe is a completely new concept for Nike. So, how do we bring this new shoe tech, Joyride beads, to life in an engaging and unexpected way for this new audience of reluctant runners as a build up to launch day?

SOLUTION: We created a giant Nike Joyride bead, and put it in unexpected places across the city. This bead wasn't just a giant Nike Joyride bead, it was also an AR experience trigger, where our reluctant runners could get a sneak peak at the new Joyride shoe and experience it from all angles.

Role: Creative Director and Creative Producer

Formats:
IG / IG Stories

ABOUT
Megan Rapinoe’s leadership and courage were on display on the world’s stage during the Women’s World Cup for all to see. With her incredible performances matched only by her outspoken personality, USWNT fans and people around the world are eager to celebrate her, so Nike came to us to help them do just that. We came up with a golden statue Snapchat Filter of Megan in her iconic post goal scoring pose, that both celebrates her as an athlete as well as her outspoken personality.

For the launch, we would geofence the filter in key areas. The White House and/or House of Representatives – where she has stated she won’t and will be visiting, respectively. Lyon, France – The location of the World Cup final and home of Rapinoe’s former club and other popular locations like official US Soccer viewing parties.

ROLE
Creative Direction

*prototype only

SKYY VODKA

As Skyy started to re-brand themselves as the embodiment of the San Francisco Progressive spirit, they needed an IG social campaign to begin to introduce this feeling, something that could act as a pre-cursor to an overall re-brand that would be taking place in 2020. 

We provided Skyy with a content calendar for the six months leading up to the re-brand, and created content that included stills, moving images, short videos and copy.   

Role: Creative Director and Creative Producer

Formats:
IG Feed
IG Stories

An initiative by Tide to honor uniforms and the heroes who wear them. We found and cast real people who really did these jobs and wore these uniforms. We wanted to know their stories and their relationships to their uniforms that they wore daily.  

This campaign included TV, social content, retail, partnerships, consumer experiences. Shown are the launch spot and some of the social video content and a timeline showcasing the life of the campaign. I was the ACD on this and oversaw this project from idea through production. 

Role: Associate Creative Director

Formats:
TV / Web Films / YouTube

Facebook wanted to create a campaign to get people over the barrier that FB LIVE can be used by all people. It was a two pronged message, first introducing FB LIVE as a feature not just for celebrities. And second, a simple fun tutorial to teach people how to use it. All content was user generated from the FB platform or shot with FB users. 

I managed and over saw the design and production of the OOH. I had two designers and four production artists. The campaign included seven US and six UK cities.  

Role: Creative Lead and Creative Print Producer

Formats:
OOH Print and Digital

Betty White let's you know that with the new Tide w/Bleach, it's now ok to kick those ridged rules of wearing white to the curb. 

Over the course of a year via TV, web, social and In-store we introduced Betty breaking the rules of wearing white, Betty giving tips on how you can break the rules of wearing whites, and inviting consumers to share breaking their own rules of wearing white. This included a live stream on Facebook with Betty answering your questions about breaking the rules of white. 

I was the ACD on this project, and along with my writing partner, we oversaw this project from concept through production. 

A few additions to the long standing "Shouldn't all rooms be living?" print campaign for various styles of tile.

Music has a structure that builds and changes over time. Let’s tap into that idea and create an identity that can expand and contract. 

Red Bull Music needed a set of elements that were broad enough to Red Bull Music as a brand, has enough variation for the different uses and was specific enough that it can be special to the cities the events were taking place in. Using the idea of variable structures of music, and RedBull’s iconic, current identity we created a ticker tape structure that can ebb and flow as needed for each event type and city location.

Brand identity, website design and print for the launch of the artist rep agency, Hello Artists.