DANA BRUINGTON

Nike Girls of the Game

There are many amazing stories on how sports affects young athletes’ everyday lives that are overlooked. For this project we wanted to unearth some of those in the East LA community.

We focused on Dalia, Janeth and Hailey and their ability to defy expectations, flip old narratives and feel how sports has given them the focus and the drive to not only dream of great things, but, to make them come true. We’ll feel the sweat, the aches, the triumphs through sport, friends, being Latina and playing sports and the community that helped create the person each of them are today - through the lens of sport. 

ROLE: Creative Director, Creative Producer 

Formats:
IG / IGTV / YouTube / Twitter / OOH / Retail / JumboTron

F8 Facebook Developers Conference: I was the day to day lead creative and I oversaw the look and feel and helped produce all assets for F8 2018 across all platforms. It was one of my favorite projects ever. Working on an event really used and stretched all of my years of working in this industry, from creating brand films, websites, to digital ad campaigns, to large graphics filled spaces, to creating a mood with sound and color. So special to work with the small FB team as well as our many production partners, Amplify, Buck, Squeak E Clean, FnTech and FGPG. Would love to work on more events!

Role: Lead Creative, Creative Producer, Print Producer

Formats:
Events Space Look and Feel, both motion and still / Graphics and Motion and Film for Keynote Speakers / Digital Ad campaigns / Event Audio Dev / OOH / Brand Films / Website / Mobile App

NIKE VIDCON

THE ASK: This year, Nike set up a three day Sport Court experience at VidCon to encourage kids to move more. We were tasked with capturing the event and creating a Nike @ Vidcon presence on their social channels in real time, or as close as we could get.

WHAT WE CREATED: Participants at VidCon live on social, so let’s meet them there. We captured content throughout the day for all three days, created and pushed out content throughout the day. We did a preheat across all channels, and captured and created IG Stories, IG Posts and YouTube Videos to be pushed out during the event. While we prepped for the event by creating storyboards and graphics packages before hand, we filmed, edited and posted day of, putting out five video stories a day, and several IG Posts per day.

Role: Creative Director, Creative Producer 

Formats:
IG / IG Stories / YouTube / Twitter

FUN STATS:

111 Million Organic Reach
3rd most talked about brand at VidCon
Creators made 100+ posts

Facebook wanted to create a campaign to build awareness for its overall brand ethos that it is truly a place for all to be heard. All of the content was sourced, user generated, found on the platform. I managed and over saw the design and production. I had two designers and four production artists. The campaign was in 6 major cites in the UK. 

Role: Creative Lead and Creative Producer

Formats:
OOH Print and Digital

Just Do it, Nike Women's LA Coaching Summit

As part of a larger initiative of getting more kids into sports, the Nike Womens Coaching summit was created to provide young women across LA with mentors to get them excited about sport. These IG post videos and IG stories highlight two of the coaches and were used as part of a social media push to get help get both kids and potential coaches to sign up to participate. 

Role: Creative Director, Writer, Creative Producer

Formats:
IG / IGTV / YouTube / Twitter

NIKE JOYRIDE AR EXPERIENCE

THE ASK: The Joyride running shoe is a completely new concept for Nike. So, how do we bring this new shoe tech, Joyride beads, to life in an engaging and unexpected way for this new audience of reluctant runners as a build up to launch day?

SOLUTION: We created a giant Nike Joyride bead, and put it in unexpected places across the city. This bead wasn't just a giant Nike Joyride bead, it was also an AR experience trigger, where our reluctant runners could get a sneak peak at the new Joyride shoe and experience it from all angles.

Role: Creative Director and Creative Producer

Formats:
IG / IG Stories

SKYY VODKA

As Skyy started to re-brand themselves as the embodiment of the San Francisco Progressive spirit, they needed an IG social campaign to begin to introduce this feeling, something that could act as a pre-cursor to an overall re-brand that would be taking place in 2020. 

We provided Skyy with a content calendar for the six months leading up to the re-brand, and created content that included stills, moving images, short videos and copy.   

Role: Creative Director and Creative Producer

Formats:
IG Feed
IG Stories

An initiative by Tide to honor uniforms and the heroes who wear them. We found and cast real people who really did these jobs and wore these uniforms. We wanted to know their stories and their relationships to their uniforms that they wore daily.  

This campaign included TV, social content, retail, partnerships, consumer experiences. Shown are the launch spot and some of the social video content and a timeline showcasing the life of the campaign. I was the ACD on this and oversaw this project from idea through production. 

Role: Associate Creative Director

Formats:
TV / Web Films / YouTube

Facebook wanted to create a campaign to get people over the barrier that FB LIVE can be used by all people. It was a two pronged message, first introducing FB LIVE as a feature not just for celebrities. And second, a simple fun tutorial to teach people how to use it. All content was user generated from the FB platform or shot with FB users. 

I managed and over saw the design and production of the OOH. I had two designers and four production artists. The campaign included seven US and six UK cities.  

Role: Creative Lead and Creative Print Producer

Formats:
OOH Print and Digital

Betty White let's you know that with the new Tide w/Bleach, it's now ok to kick those ridged rules of wearing white to the curb. 

Over the course of a year via TV, web, social and In-store we introduced Betty breaking the rules of wearing white, Betty giving tips on how you can break the rules of wearing whites, and inviting consumers to share breaking their own rules of wearing white. This included a live stream on Facebook with Betty answering your questions about breaking the rules of white. 

I was the ACD on this project, and along with my writing partner, we oversaw this project from concept through production. 

Key art creative direction and design for an original thriller from the amazing minds of Nothing Rhymes with Entertainment. This film will be making it’s world premier at BIFan 2018!

I've had the amazing opportunity to be M.Ward's designer on record for the past FIVE albums. Some of the designs have been selected to be in Apple TV ads and in-store displays as well as a little cameos in the HBO series Sharper Objects and The Colbert Show!

Role: Creative Director, Designer, Print Producer, Sometimes Photographer

Latest holiday album cover design from the retro vibe She&Him. 

Textile Designs. Designs with textiles. Explorations.

(all rights reserved)

Music has a structure that builds and changes over time. Let’s tap into that idea and create an identity that can expand and contract. 

Red Bull Music needed a set of elements that were broad enough to Red Bull Music as a brand, has enough variation for the different uses and was specific enough that it can be special to the cities the events were taking place in. Using the idea of variable structures of music, and RedBull’s iconic, current identity we created a ticker tape structure that can ebb and flow as needed for each event type and city location.