Freelance, Creative Director
Jun 2014 - Present
Developing culturally relevant brand narratives for Nike, Apple, Meta, Netflix, and lifestyle brands across in-house and agency environments. Directing multi-channel campaigns, experiential activations, and product launches from concept through execution while managing cross-functional teams and agency partnerships.
MAS, Global Executive Vice President of Creative and Strategy
Nov 2020 - Jul 2025
Built and scaled 30+ person creative department from the ground up, establishing creative standards across strategy, brand design, spatial design, and content teams. Led integrated creative vision for experiential and brand campaigns, defining creative language that connected performance, lifestyle, and culture.
Key Achievements:
• Established visual and verbal brand language for Google, YouTube, and Anthropic, shaping how brands
show up at the intersection of innovation, culture, and everyday life
• Led multidisciplinary creative teams producing award-winning work that captured cultural moments and
drove measurable business growth
• Directed high-impact campaigns and collaborations across experiential, digital, and retail touchpoints
• Cultivated inclusive team culture centered on equity, collaboration, and creative ambition balanced with
strategic clarity
• Founded the MAS Residency Program, creating a respected talent pipeline that continues today.
Netflix, Freelance Creative Director
Nov 2019 - Mar 2020
Creative and strategic direction for video, motion, and still content within Netflix Mobile product experience. Shaped visual and verbal storytelling and directed multidisciplinary teams across motion design, product creative and mobile product storytelling to optimize user engagement specifically around short form content.
Space 150, Freelance Creative Director
Apr 2019 - Nov 2019
Led creative direction for Nike Women’s, Facebook, and Skyy Vodka across social campaigns and brand activations. Shaped creative platforms that translated performance innovation into culturally relevant lifestyle moments, capturing the pulse of contemporary women’s culture and movement communities.
META (Facebook), Freelance Creative Director
Mar 2016 - Jan 2018
Led creative development and execution for product launches, brand campaigns, and events across all channels. Defined creative vision for brand moments, establishing visual and verbal language across touchpoints. Led multidisciplinary teams from concept through execution, directing campaigns that shifted brand perception and drove cultural relevance.
Saatchi & Saatchi NYC, Associate Creative Director
Feb 2011 - Jul 2014
Directed creative development and team leadership for Tide, General Mills, Miller, and Trident. Managed creative teams through campaign concepting, production, and delivery across multiple channels. Shaped creative systems that balanced strategic clarity with conceptual depth.
North, Art Director
Feb 2007 - Jan 2011
Developed creative concepts and directed production for lifestyle brands including Ann Sacks, Kalista, Regence, Umpqua Bank, and Nike. Collaborated with strategy and account teams to deliver brand-building campaigns across channels.
Wieden & Kennedy, Art Director
2002 - 2007
Created and executed creative concepts for Nike, Starbucks, PowerADE, Target, and Belvedere Vodka. Contributed to culturally defining, award-winning campaigns rooted in brand purpose and consumer connection. Developed expertise in crafting narratives that feel authentic and culturally resonant.
EDUCATION
California Polytechnic State University San Luis Obispo
Bachelor of Fine Arts (BFA) • Graphic Design
AWARDS
CHIEF MARKETER PRO AWARD • YouTube Drive Thru
Best Use of Experiential
EVENT MARKETER AWARD • TooFaced Retail Bakeshop Pop Up
Best Retail Environment
EVENT MARKETER • YouTube Coachella Creator Lounge 2022
Best Scenic Design
BIZBASH EXPERIENCE AWARD • Postmates at Hollywood Bowl
Best Sponsor Activation