Hello, I’m Dana, a creative director and brand leader who helps lifestyle brands define how they look, feel, and show up in the world.

Twenty years of creative leadership across Nike, Apple, Google, Meta, and Netflix. Available for freelance engagements in creative direction, brand identity, design + design direction and campaign development.

A selection of work done between 2016-2026. See PROJECTS or CONTACT me for more.

HETTE DESIGN

NIKE WOMENS JDI

NIKE, SPORT CHANGES EVERTHING

GOOGLE + YOUTUBE AI PIT STOP