F8 Facebook Developers Conference: I had the amazing opportunity to work for Facebook’s Studio, and help them oversee the look and feel for F8 2018 across all platforms. More to come on this, but, I will say, it was one of my favorite projects ever. Working on an event really used and stretched all of my years of working in this industry, from creating brand films, to websites, to large graphics filled spaces, to creating a mood with sound and color. So special to work with the powerhouse head of Studio Cameron Ewing, and the rest of the small but mighty team as well as our many production partners, Amplify, Buck, Squeak E Clean, FnTech and FGPG. Would love to work on more events!
An initiative by Tide to honor uniforms and the heroes who wear them. We found and cast real people who really did these jobs and wore these uniforms. We wanted to know their stories and their relationships to their uniforms that they wore daily.
This campaign included TV, social content, retail, partnerships, consumer experiences. Shown are the launch spot and some of the social video content and a timeline showcasing the life of the campaign. I was the ACD on this and oversaw this project from idea through production.
Facebook wanted to create a campaign to build awareness for it's overall brand ethos that it is truly a place for all to be heard. All of the content was sourced, user generated, found on the platform. I managed and over saw the design and production. I had two designers and four production artists. The campaign that took place in 6 major cites in the UK.
Facebook wanted to create a campaign to get people over the barrier that FB LIVE can be used by all people. It was a two pronged message, first introducing FB LIVE as a feature not just for celebrities. And second, a simple fun tutorial to teach people how to use it. All content was user generated from the FB platform or shot with FB users.
I managed and over saw the design and production of the OOH. I had two designers and four production artists. The campaign included seven US and six UK cities.
Betty White let's you know that with the new Tide w/Bleach, it's now ok to kick those ridged rules of wearing white to the curb.
Over the course of a year via TV, web, social and In-store we introduced Betty breaking the rules of wearing white, Betty giving tips on how you can break the rules of wearing whites, and inviting consumers to share breaking their own rules of wearing white. This included a live stream on Facebook with Betty answering your questions about breaking the rules of white.
I was the ACD on this project, and along with my writing partner, we oversaw this project from concept through production.
Event based web content
Event based web content
Digital / Print
THE WORLD OVER
Key art creative direction and design for an original thriller from the amazing minds of Nothing Rhymes with Entertainment. This film will be making it’s world premier at BIFan 2018!
I've had the amazing opportunity to be M.Ward's designer on record for the past four albums. Some of the designs have been selected to be in Apple TV ads and in-store displays as well as a little cameos in the HBO series Sharper Objects and The Colbert Show!
Simple, fun story arcs highlighting the delicious taste through clever lines and flavor cues.
SHE&HIM / Holiday Album
Latest holiday album cover design from the retro vibe She&Him.
A few selections from the various online editorials, logos, announcements I Art Directed and designed for La Garconne.
The It Is So Good TV broadcast and online pre-roll campaign was created to position Yoplait yogurt as an anytime, all family snack. There were seven live action spots and four animated spots that worked together to convey the fun and anytime-ness of Yoplait. I, along with a writer, were the CDs on this project, working with junior teams and designers throughout the process.
A platform for Starbucks to announce to coffee lovers everywhere that it's time for their favorite holiday beverages and blends. Rejoice!
An internal video for the launch party for HPI featuring HP employees in their element. I was the CD on this video, overseeing an art director and copywriter.