An initiative by Tide to honor uniforms and the heroes who wear them. This is a 360 campaign, below are the launch spot and some of the social video content from this project.
M. Ward rocked Colbert in Feb! It's an honor to work on his artwork, but, I have to say, having Steven Colbert anywhere near anything I've worked on was pretty cool.
An internal video for their launch party of HP's split to two companies featuring HP employees in their elements.
Venice Cold Brew
Concepted and built various sets for Venice Cold Brew photoshoots. The first two are an interchangeable plexi-glass light box. The two side panels and the bottom panels of plexi were all interchangeable so that we could get a bunch of different looks. The second two images are from the photo booth set at the launch party. All of these images were used for various PR/social outlets.
Wearing and caring for white clothing comes with its own special set of rules to keep them looking like new. And with so many rules about how, when, where, and what you can and can’t do when it comes to your whites, it can sometimes be tempting to just avoid the shade altogether.
Over the course of a year via TV, Web and In-store we introduced Betty breaking the rules of wearing white, Betty giving tips on how you can break the rules of wearing whites, and inviting consumers to share breaking their own rules of wearing white.
Event based web content
Event based web content
Digital / Print
A platform for Starbucks to announce to coffee lovers everywhere that it's time for their favorite holiday beverages and blends. Rejoice!
In this campaign, we show people battling very real manifestations of their own unique Taste Buds. These bad influences that tell them to avoid fiber at all costs are brought to life in characters that reflect the most easily-tempted parts of their personalities. But all it takes is a little Fiber One Nutty Clusters and Almonds cereal to surprise them, and make them smile ear-to-ear with disbelief that something full of fiber could be so satisfying.
Simple fun story arcs highlighting the delicious taste through clever lines and flavor cues.
A few additions to the long standing "Shouldn't all rooms be living?" print campaign for various styles of tile.
The new It Is So Good campaign for Yoplait yogurt is an attempt to boost sales by repositioning it as an anytime, all family snack.
A few selections from the various online editorials, logos, announcements I Art Directed and designed for La Garconne.
M WARD / a wasteland companion
I've had the opportunity to work with the musician M Ward on his last 3 album covers. This one is for A Wasteland Companion.
M WARD / hold time
I've had the opportunity to work with the musician M Ward on his last 3 album covers. This one is for Hold Time.
Two print campaigns for Allsteel focusing on the more human side of office furniture.
Brand identity and website design for the launch of the artist rep agency, Hello Artists.
Identity for the 2010 Rosey Awards, an ad awards show in Portland, Or. These were a series of promotional pieces used in various ways to remind people of deadlines, ect.
FIBER ONE BROWNIE
Brownies are the ultimate ‘off limits’ food for dieters. So having a chewy, chocolately, delicious Brownie while on a diet has become nothing but a fantasy for them. That is, until Fiber One 90 Calorie brownies. Now that fantasy has become a reality.