Facebook wanted to create a campaign to build awareness for it's overall brand ethos that it is truly a place for all to be heard. All of the content was sourced, user generated, found on the platform. I oversaw the OOH portion of the campaign that took place in 6 major cites in the UK.
Facebook wanted to create a campaign to get people over the barrier that FB LIVE can be used by all people. It was a two pronged message, first introducing FB LIVE as a feature not just for celebrities. And second, a simple fun tutorial to teach people how to use it. All content was user generated from the FB platform or shot with FB users.
I oversaw the OOH portion of the campaign, that included seven US and six UK cities.
An initiative by Tide to honor uniforms and the heroes who wear them. We found and cast real people who really did these jobs and wore these uniforms. We wanted to know their stories and their relationships to their uniforms that they wore daily.
This campaign included TV and online content, below are the launch spot and some of the social video content. I was the ACD on this and oversaw this project from idea through production.
Betty White let's you know that with the new Tide w/Bleach, it's now ok to kick those ridged rules of wearing white to the curb.
Over the course of a year via TV, web, social and In-store we introduced Betty breaking the rules of wearing white, Betty giving tips on how you can break the rules of wearing whites, and inviting consumers to share breaking their own rules of wearing white. This included a live stream on Facebook with Betty answering your questions about breaking the rules of white.
I was the ACD on this project, and along with my writing partner, we oversaw this project from concept through production.
Event based web content
Event based web content
Digital / Print
A platform for Starbucks to announce to coffee lovers everywhere that it's time for their favorite holiday beverages and blends. Rejoice!
SHE&HIM / Holiday Album
Latest holiday album cover design from the retro vibe She&Him.
An internal video for the launch party for HPI featuring HP employees in their element. I was the CD for the production of this video.
I've had the amazing opportunity to be M.Ward's designer of record for the past 3 albums. Always a fun and interesting process, working with artists.
Simple, fun story arcs highlighting the delicious taste through clever lines and flavor cues.
A few additions to the long standing "Shouldn't all rooms be living?" print campaign for various styles of tile.
The It Is So Good TV broadcast and online pre-roll campaign was created to position Yoplait yogurt as an anytime, all family snack. There were seven live action spots and four animated spots that worked together to convey the fun and anytime-ness of Yoplait. I, along with a writer, were the CDs on this project, working with junior teams and designers throughout the process.
CPK oven-ready pizza is having an internal crisis. Ponder this: It’s a frozen pizza. It’s IN the frozen pizza aisle. But it’s still the fresh, grown up CPK pizza we all know and love from the restaurant. Plus, it’s way, way better than what the world knows as frozen pizza. So is it fresh? Is it frozen? Is it a restaurant? Is it home? It’s a confusing situation, but also a delicious one.
Journey with us as CPK is searches for a place in this world and explore the depths of what it means to be CPK oven-ready pizza.
Identity for the 2010 Rosey Awards, an ad awards show in Portland, Or. I came up with the logo and idea, and then worked with all the designers and art directors at North to create a fun, kinda strange poster and online poster series promoting the Rosey Awards.
ON THE SIDE
My dad taught me to screen print when I was a kid. It's still one of my favorite things to do. These are some prints I've been working on recently.
Check back for some animations I'm collaborating on with the composer Al Sgro!