Facebook wanted to create a campaign to build awareness for it's overall brand ethos that it is truly a place for all to be heard. All of the content was sourced, user generated, found on the platform. I oversaw the OOH portion of the campaign that took place in 6 major cites in the UK.
SHE&HIM / Holiday Album
Latest holiday album cover design from the retro vibe She&Him.
An initiative by Tide to honor uniforms and the heroes who wear them. This is a 360 campaign, below are the launch spot and some of the social video content from this project.
Facebook wanted to create a campaign to get people over the barrier that FB LIVE can be used by all people. It was a two pronged message, first introducing LIVE as a feature not just for celebrities. And second, a simple fun tutorial to teach people how to use it. All content was sourced and user generated from the FB platform.
I oversaw the OOH portion of the campaign, that included seven US and six UK cities both still and animated.
I've had the amazing opportunity to be M.Ward's designer of record for the past 3 albums. Always a fun and interesting process, working with artists.
An internal video for the launch party for HPI featuring HP employees in their element.
Wearing and caring for white clothing comes with its own special set of rules to keep them looking like new. And with so many rules about how, when, where, and what you can and can’t do when it comes to your whites, it can sometimes be tempting to just avoid the shade altogether.
Over the course of a year via TV, Web and In-store we introduced Betty breaking the rules of wearing white, Betty giving tips on how you can break the rules of wearing whites, and inviting consumers to share breaking their own rules of wearing white.
Event based web content
Event based web content
Digital / Print
A platform for Starbucks to announce to coffee lovers everywhere that it's time for their favorite holiday beverages and blends. Rejoice!
A few additions to the long standing "Shouldn't all rooms be living?" print campaign for various styles of tile.
The new It Is So Good campaign for Yoplait yogurt is an attempt to boost sales by repositioning it as an anytime, all family snack.
A few selections from the various online editorials, logos, announcements I Art Directed and designed for La Garconne.
Identity for the 2010 Rosey Awards, an ad awards show in Portland, Or. These were a series of promotional pieces used in various ways to remind people of deadlines, ect.