THE ASK: This year, Nike set up a three day Sport Court experience at VidCon to encourage kids to move more. we were tasked with getting people to participate in the event.
SOLUTION: Participants at VidCon live on social, so let’s meet them there. We captured content throughout the day for all three days, created and pushed out content throughout the day. We did a preheat across all channels, and captured and created IG Stories, IG Posts and YouTube Videos to be pushed out during the event. While we prepped for the event by creating storyboards and graphics packages before hand, we filmed, edited and posted day of, putting out five video stories a day, and several IG Posts per day.
This is the recap video of the whole event, to get a taste of what we captured. I’ll be adding some of the stories soon, so check back!
111 Million Organic Reach 3rd most talked about brand at VidCon Creators made 100+ posts
NIKE JOYRIDE AR EXPERIENCE
THE ASK: The Joyride running shoe is a completely new concept for Nike. So, how do we bring this new shoe tech, Joyride beads, to life in an engaging and unexpected way for this new audience of reluctant runners as a build up to launch day?
SOLUTION: We created a giant Nike Joyride bead, and put it in unexpected places across the city. This bead wasn't just a giant Nike Joyride bead, it was also an AR experience trigger, where our reluctant runners could get a sneak peak at the new Joyride shoe and experience it from all angles.
NIKE WOMENS JDI
Just Do it, Nike Women's LA Coaching Summit
As part of a larger getting kids into sports mission, the Nike Womens Coaching summit was created to provide young women across LA with mentors to get them excited about sport. These IG post videos and IG stories highlight two of the coaches and were used as part of a social media push to get help get both kids and potential coaches to sign up to participate.
F8 Facebook Developers Conference: I had the amazing opportunity to work for Facebook’s Studio, and help them oversee the look and feel for F8 2018 across all platforms. More to come on this, but, I will say, it was one of my favorite projects ever. Working on an event really used and stretched all of my years of working in this industry, from creating brand films, to websites, to large graphics filled spaces, to creating a mood with sound and color. So special to work with the powerhouse head of Studio Cameron Ewing, and the rest of the small but mighty team as well as our many production partners, Amplify, Buck, Squeak E Clean, FnTech and FGPG. Would love to work on more events!
An initiative by Tide to honor uniforms and the heroes who wear them. We found and cast real people who really did these jobs and wore these uniforms. We wanted to know their stories and their relationships to their uniforms that they wore daily.
This campaign included TV, social content, retail, partnerships, consumer experiences. Shown are the launch spot and some of the social video content and a timeline showcasing the life of the campaign. I was the ACD on this and oversaw this project from idea through production.
Facebook wanted to create a campaign to build awareness for it's overall brand ethos that it is truly a place for all to be heard. All of the content was sourced, user generated, found on the platform. I managed and over saw the design and production. I had two designers and four production artists. The campaign that took place in 6 major cites in the UK.
Facebook wanted to create a campaign to get people over the barrier that FB LIVE can be used by all people. It was a two pronged message, first introducing FB LIVE as a feature not just for celebrities. And second, a simple fun tutorial to teach people how to use it. All content was user generated from the FB platform or shot with FB users.
I managed and over saw the design and production of the OOH. I had two designers and four production artists. The campaign included seven US and six UK cities.
Betty White let's you know that with the new Tide w/Bleach, it's now ok to kick those ridged rules of wearing white to the curb.
Over the course of a year via TV, web, social and In-store we introduced Betty breaking the rules of wearing white, Betty giving tips on how you can break the rules of wearing whites, and inviting consumers to share breaking their own rules of wearing white. This included a live stream on Facebook with Betty answering your questions about breaking the rules of white.
I was the ACD on this project, and along with my writing partner, we oversaw this project from concept through production.
Event based web content
Event based web content
Digital / Print
THE WORLD OVER
Key art creative direction and design for an original thriller from the amazing minds of Nothing Rhymes with Entertainment. This film will be making it’s world premier at BIFan 2018!
I've had the amazing opportunity to be M.Ward's designer on record for the past four albums. Some of the designs have been selected to be in Apple TV ads and in-store displays as well as a little cameos in the HBO series Sharper Objects and The Colbert Show!
Simple, fun story arcs highlighting the delicious taste through clever lines and flavor cues.
The It Is So Good TV broadcast and online pre-roll campaign was created to position Yoplait yogurt as an anytime, all family snack. There were seven live action spots and four animated spots that worked together to convey the fun and anytime-ness of Yoplait. I, along with a writer, were the CDs on this project, working with junior teams and designers throughout the process.
An internal video for the launch party for HPI featuring HP employees in their element. I was the CD on this video, overseeing an art director and copywriter.